This is what guides us in the course of your project
- E – Excitement; that’s what the campaign will generate
- M – Media; the right mix of it
- P – Pathway; the flow of content over a specific period
- A – Affinity; that your audience may feel positive about you
- T – Tracking; we watch the progress of everything we put out there
- H – Hutzpah; also known as bold; also known as audacious
- Y – You; the message must work for you, as the subject and as audience
Of course, we had to make it into an acronym because, you know, we just could not help it.
The Secret 5-STAR FORMULA
This is the ultimate target, to defined and be defined by. You will have more detail once you brief us.