The keystone to the work we do for you.
- E – Excitement, that’s what the campaign will generate
- M – Media; the right mix of it
- P – Pathway; the flow of content over a specific period
- A – Affinity; that your audience may feel positive about you
- T – Tracking; we watch the progress of everything we put out there
- H – Hutzpah, also known as bold; also known as audacious
- Y – You; the message must work for you, as the subject and as audience
Of course, we had to make it into an acronym because, you know, we just could not help it.